Happy 2013 everyone! Okay, so I’m a little late with my new year’s greetings. I hope you had a happy January, and that your resolutions for the new year have lasted thus far.
I go through phases with my jewelry business. I always love it, but sometimes my drive is greater than others. This year, I would say I made a decision, rather than a resolution, to put more energy into my jewelry business. After all, you only get out of a project what you put into it. Thus, if I want crafty business success, I need to put in the effort. Yes, it’s common sense, but in practice it’s never so easy. There is always something to distract, something to lead to procrastination. But I keep reminding myself – I am happier when I am productive, when I put the effort into my jewelry business.
With the drive to put new energy into my jewelry business, the next decision is where to put that energy. My artistic and crafty business has gone through a lot of changes and phases over the last twelve years or so. When I started, I was making beaded jewelry and digital art. For a time, I combined photography and my digital art with jewelry in a rather failed product line. I found a love for wire work, making viking knit chains and wire wrapped stone pendants.
Then, on a whim several Dragon*cons ago, I made a couple of earrings out of ten-sided dice. I wired them up during the convention and put them on display.
They sold within a half hour.
Since then, I have made more and more game piece jewelry. While I still get lots of compliments on my wire work, it’s the game piece jewelry that consistently sells. It’s a hard thing to put aside a line of work that I enjoy making, but keeping going means making business decisions as well, and in this case, focusing on what is selling makes the most sense.
By refocusing on the game piece jewelry, making that the centerpiece of my body of work, I can better focus my entire business model. I can change my marketing to better fit the playful nature of my items. I can present my business more consistently to shows and fairs. I can present a more professional, united body of work when it all revolves around a common theme.
I still have a lot of other inventory. But I am also making a lot more inventory, new game piece and comic pieces, to make my focus clear. As much as I love it, the wire work will be phased out. The skills will continue to be useful with all of my jewelry projects, but the medium will change.
I’ll be sharing tales of my crafty business adventures as things move forward over the next couple of months. I’ll tell you about what works, and what doesn’t. I’ll share new products and new show reports.
Here’s to a new, successful year.